In September 2015 the Volkswagen Group got embroiled in the dieselgate scandal which snowballed out into the entire industry – even more so in the times of a wider discussion on climate change.
Using our innovative approach to brand tracking, we aim to understand how the German car industry have been coping since and how dieselgate has impact the German car industry in its home market. Since January 2019 (before the scandal broke), we have conducted 9 waves of tracking.
In this latest iteration, we see early signs for rapprochement, consumers slowly starting to rediscover their fondness for the brands they loved so dearly in the past. This is however playing out against a backdrop where battery-electric vehicles are coming under increased scrutiny and concern from consumers about the environmental impact in lithium-ion battery production. If this development continues, it could upset the overall strategy of the industry’s move to battery electric vehicles
Please fill out your details and then you'll be able to view and download the case study
System1 is a global marketing consultancy that uses prediction to help clients drive profitable growth with zero waste.
We are trusted partners to some of the world's most famous and successful businesses.
Design your marketing for System 1.
Read our short book.
[fa icon="envelope"] Send us an Email
[fa icon="home"] 4 More London Riverside, London , SE1 2AU
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember: