Thirty Million Viewers. Twenty-One Ads.
The thirty million people who watched the World Cup semi-final – 24m on TV, 6m through the ITV digital hub – is the biggest live commercial TV audience ever in the UK. For advertisers, it was a once-in-a-generation opportunity for audience reach.
But did advertisers make the most of it?
System1 Ad Ratings reveals which brands made the most of it.
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