This white paper covers two crucial innovation topics. The first is what makes Innovations work – the behavioural science that makes some ideas gain widespread acceptance while others stumble. The second is how to predict successful Innovation, bearing this in mind. The paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also our predictive method, Next Generation Predictive Markets, which now fully incorporates Fluent Innovation measures and is more accurately predictive than ever.
Together they work to help marketers achieve the goal of profitable launches with zero waste.
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