This paper describes a study on online payments conducted by System1 Research and MasterCard which combined “clickstream” (online behavioural) data with in-the-moment survey data on intention and emotion. The paper shows the powerful link between happiness and spend, explores how new payment methods are changing the online retail experience, and offers advice for website owners on how to close the gap between browsing and buying.
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember: