Download our System1 VR Shopper Case Study

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We combined best in class Virtual Reality technology with revolutionary behavioral science to predict profitable growth at the point of sales. 

System1 Research ran a pilot study with 3 clients to:

1. Compare results with in-market reality

2. Identify business issues VR can solve

3. Show us how to execute a VR research

Learn how your goal is not to increase consideration, but to reduce it and how designing shortcuts to simplify shopper decisions generates moving power, not stopping power.

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