We’ve been doing some work with David Gluckman – author and inventor of Baileys Irish Cream – and one of the foremost new product innovators in the world of alcoholic drinks.
David set us a challenge.
In his book - That S*it Will Never Sell - David talks about some of the new product ideas that he has worked on in the past that didn’t quite made it to market.
Ideas for Guinness and Baileys to name but a few.
David’s challenge to us?
To use our Next Generation Predictive Markets methodology and our Fluent Innovation concept optimisation tools, to assess his ideas - and predict how successful they might be if launched today.
So how did we do? Read our case study to find out.
Please fill out your details and then you'll be able to view and download the case study.
System1 is a global marketing consultancy that uses prediction to help clients drive profitable growth with zero waste.
We are trusted partners to some of the world's most famous and successful businesses.
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember: