Build your brand with a Fluent Device.
Fluent Devices are characters or scenarios that repeat across ads, driving the creative each time. They're one of the most powerful tactics available to a brand.
This case study draws on three years of work on Fluent Devices in the UK and the US, presenting the data on how and why they work and how to use them.
Originally presented at IPA events in 2018 and 2019 in London and NYC.
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