With a looming recession marketing and advertising budgets look to be slashed to the bear minimum, but how much of a detrimental impact will this have on your brand?

What will be the best way to invest in advertising? Can we advertise effectively with less budget? Activation or brand building? What lessons can we learn from previous recessions? These are all questions that we’ll be covering on Wednesday the 13th May with the ‘Godfather of Effectiveness’, Peter Field.

The case for Advertising in a Recession – Peter Field
How to Advertise during Coronavirus – Orlando Wood
Discussion on what this all means – Jon Evans

 

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