---
title: Coronavirus Webinar - Week 8
---

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# System1 Coronavirus Webinar with Peter Field | 13th May 2020

With a looming recession marketing and advertising budgets look to be slashed to the bear minimum, but how much of a detrimental impact will this have on your brand?

What will be the best way to invest in advertising? Can we advertise effectively with less budget? Activation or brand building? What lessons can we learn from previous recessions? These are all questions that we’ll be covering on Wednesday the 13th May with the ‘Godfather of Effectiveness’, Peter Field.

The case for Advertising in a Recession – Peter Field  
How to Advertise during Coronavirus – Orlando Wood  
Discussion on what this all means – Jon Evans

 

 

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## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://pages.system1research.com/coronavirus-webinar-week-8#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://pages.system1research.com/coronavirus-webinar-week-8#) and
- Turning visitors into leads.

## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://pages.system1research.com/coronavirus-webinar-week-8#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://pages.system1research.com/coronavirus-webinar-week-8#) and
- Turning visitors into leads.

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