The 60-minute webinar will hosted by Kate Waters from ITV and included insight into how their audience habits are changing with Director of Audiences Neil Mortensen.
System1's own Jon Evans and Orlando Wood joined to talk about how people are responding to Advertising during Coronavirus, including insight from the Test Your Ad database to show which brands are doing this well and why.
Here's the agenda with timestamps:
00:00 | Neil Mortensen – how are people feeling and behaving and what impact this has on viewing
19:29 | Jon Evans – why and how we should advertise with practical tips from the Test Your Ad database
28:48 | Orlando Wood – what this means for the right & left brain response to communication
50:39 | Kate Waters – Q&A with the audience