---
title: System1 At Cannes Study
description: We tested a decades' worth of Cannes Gold Lion and Grand Prix winners to answer a simple question - how effective are the ads that win awards?
image: https://pages.system1research.com/hubfs/tideadthe1crop.png
---

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# Download Our Free Report On Cannes Effectiveness

![Summer Special Cover](https://pages.system1research.com/hs-fs/hubfs/Summer%20Special%20Cover.png?width=568&name=Summer%20Special%20Cover.png)

**How Effective Are Award Winners?**

We tested a decades' worth of Cannes Gold Lion and Grand Prix winners in the Film category to answer a simple question - how effective are the ads that win awards?

The answer is double-edged. While Lions winners as a whole score far better than the average ad, the Grand Prix winners very often fail to connect at all with the public.

Our report goes in-depth on the study, the People's Lions that scored 5-Stars in testing, and explores the disconnect between some creative favourites and the general public.

It will feature breakdowns of results by year, by region and within industries, and also feature analysis of the 2019 winners.

Fill in the form on the right to get your copy.

#### About Us

System1 is a global marketing consultancy that uses prediction to help clients drive profitable growth with zero waste.

We are trusted partners to some of the world's most famous and successful businesses.

Design your marketing for System 1.  
[Read our short book.](https://www.system1group.com/book)

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## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://pages.system1research.com/cannes-report#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://pages.system1research.com/cannes-report#) and
- Turning visitors into leads.