---
title: Britain's Favourite Ad 2020
---

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# Britain's Favourite Ad 2020

Each year we test over 20,000 ads globally, using our approach which is highly predictive of in-market performance. We take a shortlist of acclaimed ads, award-winning ads, and ad recommendations from all over the world, put them through our testing model, and then rank them from 1 to 5-Star according to their emotional power – their effectiveness. 2-Star is the norm but Nation’s Favourite Ad celebrates the cream of the crop – 4-Star and above.

 

 

#### About Us

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[[fa icon="chevron-up"]Back to top](https://pages.system1research.com/britains-favourite-ad#)

## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://pages.system1research.com/britains-favourite-ad#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://pages.system1research.com/britains-favourite-ad#) and
- Turning visitors into leads.

## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're [offering](https://pages.system1research.com/britains-favourite-ad#), and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out [benefits](https://pages.system1research.com/britains-favourite-ad#) and
- Turning visitors into leads.

```json
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  "@type" : "VideoObject",
  "contentUrl" : "https://2235762.fs1.hubspotusercontent-na1.net/hubfs/2235762/Nations%20Favourite%20Ad/NFA_UK_Recording.mp4",
  "dateModified" : "2022-05-23T22:41:50.559Z",
  "description" : "",
  "duration" : "PT59M52S",
  "height" : 1080,
  "name" : "NFA_UK_Recording",
  "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/41671242296?portalId=2235762&size=medium",
  "uploadDate" : "2021-02-17T18:37:10.054Z",
  "width" : 1920
}
```